AI visibility is whether AI assistants mention your business when someone asks for help in your city — “best plumber near me,” “HVAC repair Austin,” “dentist open Saturday.” Search used to be Google’s ten blue links. Buyers now also ask ChatGPT and Perplexity, and those answers often name only a handful of businesses.
Run free AI visibility scan →Plumbers, HVAC techs, dentists, cleaners, electricians, and similar trades win jobs from “near me” intent. If AI never cites you, you lose that channel even when your Google ranking is fine.
You do not need to game every model. You need a clear baseline: are you cited today, and who shows up instead?
SEO gets you into Google. AI visibility is about being chosen in conversational answers. The signals overlap (reviews, website clarity, local presence) but the output is different: a short list of names, not a page of results.
Treat AI visibility as a new scoreboard next to rankings — not a replacement for SEO.
Run a free Pulse Visibility scan with your business name, website, service type, and city. We ask buyer-style prompts and show whether your name appears — plus who AI recommends instead.
No. Maps and Google rankings help, but AI assistants use their own retrieval and training data. You can be strong on Maps and still missing from ChatGPT answers.
Start with ChatGPT and Perplexity — both are commonly used for “who should I hire” questions. More models will follow the same pattern.
Usually yes: clear service pages, consistent NAP (name/address/phone), strong reviews, and content that answers real buyer questions. A scan shows your starting point.